Music Marketing
Music Marketing Strategy for Independent Artists
A plan built around what you’re actually making — one session, one situation.
Book a free chatWhat We Cover
Release Strategy
Timeline to launch
Pitch windows, DSP pre-release submissions, content rollout, and the sequence that builds momentum before release day, not after it’s already out.
Platform Priorities
Where to put your energy
Which platforms actually match your music and your audience. What to post, how often, and what to stop spending time on. Not every platform is worth the same effort.
Fanbase Building
Reaching the right people
How to grow an audience that’s there for your music specifically, not algorithmic noise. Playlist pitching, community, email, and what actually compounds over time.
Campaign Planning
After release day
What to do once the song is out: how to sustain momentum, what to pitch and to whom, and how to set up the next release cycle so it starts from further ahead.
How It Works
You come in with your music, your release situation, and whatever you’ve tried so far. We start from there, not from a template.
Most independent artists who aren’t seeing growth aren’t doing anything wrong. They’re doing too many things at once without a clear priority. The session is about finding where to focus: which platform is actually worth your energy, what kind of content makes sense for your music, and what a realistic release timeline looks like given your actual capacity.
What comes out of the session is written down: specific steps, what to submit and when, what to make, and what to stop spending time on. The complete guide to music marketing for indie artists covers a lot of the same ground — the difference is working through it against your specific situation.
Sessions run 60 to 90 minutes. You don’t need to have a release coming up. Some sessions are about understanding what the promotion cycle actually looks like and getting ahead of it for the first time. If your situation is more complex than one session covers, follow-up sessions are available.
If that sounds like what you need, that’s worth a conversation.
Who This Is For
- Indie artists preparing a release who don’t know where to start with promotion.
- Artists who’ve been releasing music but aren’t seeing the numbers move.
- Artists who know what they’re making but not how to get it in front of the right people.
- Anyone who’s been spreading their energy across every platform and seeing nothing stick.
You come in with your music, your release situation, and whatever you’ve tried so far. We build from there: release timeline, platform priorities, content approach, what to pitch and when. You leave with a written plan: specific next steps with dates, not a vague strategy.
No. Some sessions are pre-release planning. Others are about understanding why previous releases haven’t landed and what to change before the next one. Either works.
Most of the highest-leverage marketing for independent artists costs time, not money. The session is built around your actual capacity, not an ideal budget. Paid promotion only comes up if it makes sense for where you are.
A manager runs your career. PR handles press outreach. This is strategy: you leave with a plan you can execute yourself, or brief someone else to run. The goal is clarity on what to do and in what order, not handing it off.
Sessions run 60 to 90 minutes. You’ll leave with notes and a clear action list. Follow-up sessions are available if you want to review progress or plan the next release cycle.
Both. A single session works if you have a specific release coming up and need a clear plan. Ongoing sessions are available for artists working through multiple release cycles. Follow-up sessions are booked as needed, not locked in upfront.
Session fees are confirmed when you book. I’ll give you a clear number before the first session — no surprises.
Marketing is about promoting music you’ve already made and know what it is. Artist development is about building the artistic frame first: who you are, what you make, and how to sequence what you put out. If you’re not clear yet on what you’re building toward, development is the better starting point. If you know what you make and need a promotion plan, this is where to start.
Book a free chat
Sessions built around your actual release situation — not a template. You leave with a written action list. A short note is enough to get started.
From the Journal
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About
I’m Reece, a songwriter, topliner, and producer based in Aotearoa New Zealand. I came up learning what makes songs work — and that same analytical instinct is what I apply to releases. I know how a rollout fails from both directions: the song that’s ready but the campaign isn’t, and the campaign that’s active but the music doesn’t hold anyone.
More about Reece